ASTRA Industry Excellence Awards
The ASTRA Industry Excellence Awards will be presented at the close of the ASTRA 2010 Conference on 18 March at the Sydney Convention & Exhibition Centre.
Historically given out during the ASTRA Awards, the below award categories specifically recognise excellence in the promotion and innovation of subscription television. This change is being made to distinguish and raise the profile of these Awards and the winners within the context of continued industry development.
ASTRA Industry Excellence Awards Finalists 2010
Platform Marketing
Most Outstanding Marketing Campaign - Subscription Sales
- Pub With No Sport, AUSTAR
- What Inspires You?, AUSTAR
- EOFYS, FOXTEL
- FOXTEL Good Thinking Sale, FOXTEL
Most Outstanding Marketing Campaign - Subscriber Retention
- MyStar Education, AUSTAR
- FOXTEL Multiroom, FOXTEL
- FOXTEL NEXT GENERATION Launch, FOXTEL
- Your Place, FOXTEL
Most Outstanding Use of Subsciption Television for a Consumer Advertising Campaign
- Mentos Kissing Confessional, Multi Channel Network
- TRESemme's Sponsorship of PRAs2, Multi Channel Network & Arena TV & Razor
- Telstra's Sponsorship of ANTM5, Multi Channel Network & FOX8 & OMD Sydney
- Banana Boat, Turner International Australia
- Yates, The Party Garden, The LifeStyle Channel - XYZ Networks
Program & Channel Promotion
Best On-Air Program Promotion
- Serial Killer Sunday, The Crime Investigation Network
- Project Runway Australia Launch, Arena
- The Contender Australia Launch, FOX8
Best Off-Air Program Promotion
- SpongeBob Square Pants at Sydney Aquarium, Nickelodeon
- The Contender Australia, FOX8
- Australia's Next Top Model, FOX8
Most Outstanding Channel Image Spot
- Every Hour Every Day, 13th Street
- Nat Geo Wild, National Geographic Channel
- Entertaining Everyday, LifeStyle FOOD
- Boomerang Image Spot - Fun Dial, Boomerang
Best Mixed Media Promotion (Online / Twitter / Social Media)
- Shark Week, Discovery Channel
- Kingdom of the Blue Whale, National Geographic Channel
- I Love Food Awards 2009, LifeStyle FOOD
- The Contender Australia, FOX8
Best PR/Communications Campaign
- Deadliest Catch with Captain Andy Hillstrand, Discovery Channel
- Austar Gippsland Emergency Relief Concert, AUSTAR
- Australia's Next Top Model, FOX8
- The Contender Australia, FOX8
- Lifestyle YOU Launch, LifeStyle YOU
Technology
Most Outstanding Use of Technology (For a Consumer Application)
- Zeke & Luther Website & Skateboard Creator, Disney Channel
- SpongeBob Active Wallpaper for Mobile, Nickelodeon
- Cartoon Network Toon Creator Awards, Cartoon Network
Most Outstanding Use of Interactive Television (For a Consumer Application)
- Australia's Next Top Model Game On, FOX8
- Record Me, FOXTEL
- iSuggest, FOXTEL
