Ben Richardson is Senior Vice President and General Manager of Viacom International Media Networks (VIMN) Australia and New Zealand, a role he has held since February 2014.
Mr. Richardson is responsible for the strategic direction and overall management of VIMN’s Australian and New Zealand business which includes linear and digital operations for all MTV, Nickelodeon and Comedy Central-branded businesses, as well as commercial partnerships, programme sales, consumer products and other ancillary businesses.
Mr. Richardson was promoted after serving as Vice President and General Manager of Nickelodeon Australia where he is credited with spearheading the popular and award-winning “Slimefest,” Australia’s only kid and family friendly music festival. He also led brand initiatives including the development of Nick Jr’s “Play Along with Sam” and “Didi & B,” Nickelodeon’s partnerships with Tennis Australia and SeaWorld, as well as collaborating with other children’s broadcasters on an unprecedented preschool marketing campaign for Foxtel, VIMN’s joint-venture partner in Nickelodeon Australia.
Prior to joining Nickelodeon Australia, Mr. Richardson was the Managing Director for VIMN Korea, a role he assumed after success in a variety of content and creative roles within the company in India, Indonesia, Japan and Korea. Mr. Richardson first joined VIMN in 2005 as Content and Creative Director for Nickelodeon India after serving as Executive Producer for Channel [V].
Mr. Richardson is based at Viacom International Media Networks’ headquarters in East Sydney and reports to Mark Whitehead, Executive Vice President and Managing Director of Asia Pacific.