Ian Garland
Education
Bachelor of Science, UNSW Australia, (1983)
Master of Business Administration, Macquarie University, Australia (1991)
Experience Summary
Ian has spent the last 25 years developing and using information services to assist businesses in their growth objectives. His experience includes nearly twenty years with Nielsen in a range of senior management roles and four years as Commercial Director with ASTRA, subscription television’s peak body.
In July 2009 he was appointed managing director of Multiview Analytics (Multiview). Multiview supports the subscription TV industry’s growth objectives through a wide range of custom research and analytical services. These services are designed to provide an improved understanding of STV customers, to generate actionable insights about viewing behaviours and to deliver increased levels of accountability to the industry’s advertising partners.
Employment Background
Ian is the founding employee and managing director of Multiview Analytics. The company was established in 2009 to develop research and analytical services for the benefit of the subscription TV industry (STV) and to serve the broader media and marketing community.
Prior to joining Multiview, Ian had an extensive career at Nielsen Media Research in a range of positions in Australia, Asia-Pacific and at Nielsen’s headquarters in the New York. Significant achievements within the Nielsen Company included his role as Managing Director Nielsen Singapore, where he established Nielsen Singapore’s TV Ratings operation; the creation of Nielsen’s Interactive Services division in Australia, where he developed a range of measurement services for the then new internet and worldwide web. Ian was also Managing Director of ACNielsen Media Australia from 1997 until 2001, where he integrated the formerly separate media divisions of ACNielsen Australia into a single unit of 180 staff, covering TV, internet, radio, Panorama and advertising expenditure measurement services. In August 2001, Ian relocated to New York where he headed Nielsen Media Research International’s marketing and product development initiatives for four years.
In late 2005, Ian returned to Australia and spent nearly four years as Commercial Director with ASTRA. At ASTRA his responsibilities included managing the audience measurement services used by the industry; establishing future research requirements of the STV industry and serving the ASTRA membership. Ian continues to work with ASTRA and the subscription TV industry in his new role at Multiview.
