Petra Buchanan
Petra Buchanan is CEO of the Australian Subscription Television and Radio Association (ASTRA). In this role she leads the peak industry body; progressing policy reform and industry development.
Petra has specialised in building brands and reputations for over seventeen years both in the U.S. and international marketplace.
She has extensive experience in the international subscription television industry in marketing, communications and public affairs. She has also worked in the information technology industry with responsibilities in the Asia Pacific region. Previously Petra worked for over a decade in various roles with Discovery Communications during a time of tremendous international expansion.
