Members of the subscription television industry contribute to society through a range of social and environmental initiatives.
Grassroots and community outreach
- Children and young people benefit from Foxtel and FOX SPORTS’ commitment to grassroots sports programs including the Tim Cahill All-Stars Football Academy and the Liz Ellis All-Stars Netball Academy.
- School students benefit from the National Geographic Channel’s Australian Geography Competition and Channel [V]’s Rock the Schools education and entertainment initiative.
- A-PAC, Australia’s Public Affairs Channel, is dedicated to public debate, discussion and democracy. It provides live coverage of Federal Parliament and coverage of state and territory parliaments.
- The Aurora channel broadcasts independent community programs and produces community focused in-house productions including My Community, Talent Development Project, Dance Cancer Initiative, Australian Teachers of Media (ATOM) Awards, Wheelchair Sports, Chatterbox and the Aurora Short Film Festival.
- Subscription television is provided free to children’s hospitals and wards around the country as part of the Foxtel Children’s Hospital Program.
- ASTRA participates in the Media Reconciliation Industry Network Group to promote reconciliation through the media sector.
- To assist hearing impaired subscribers, more than 280,000 hours of captioned programming is provided annually across 69 channels.
- Telstra provides seniors grants to run educational workshops for older Australians on using mobile phones and the internet.
History and creativity
- Subscription television is part of Australia’s history, reflected in ASTRA’s programs and materials donation agreement with the National Film and Sound Archive.
- ASTRA channel members manage artistic competitions and programs for young creative individuals. Programs include the Australian Arts & Entertainment Channel Studio’s Kickstart and Create Studio campaigns.
- ASTRA members actively promote environmental practices in the workplace and wider community, each managing corporate responsibility programs that manage their impact on the environment.
- A voluntary code regulating the energy efficiency of set-top boxes has seen the introduction of the auto-standby feature for an increasing number of new and refurbished boxes, as well as a greater number of new energy efficient boxes in the field. The Australian Government projects that this initiative will help avoid more than two million tonnes of carbon by 2020.
- From the beginning of 2013, Foxtel committed to matching all employee donations made through its workplace giving program up to $100,000 every year. To date, this program has raised more than $350,000 for charity partners including The Smith Family, The Salvation Army and Red Cross Australia.
- Each year, ASTRA members support not-for-profit causes through fundraising, marketing and in-kind support such as free airtime. Recipients include The McGrath Foundation; Cancer Council – Australia’s Biggest Morning Tea; National Breast Cancer Foundation – Pink Ribbon Breakfast Campaign; White Ribbon Day; Missing Persons Week; Lifeline and the RSL’s Poppy Day Appeal.
- The industry provides a variety of grants and sponsorships to zoos, museums, cultural events and community driven activities.
- The ASTRA graduate program places promising students from the Australian Film, Television and Radio School (AFTRS) with subscription TV channels.
- The ASTRA Leadership Forum is a new development opportunity for talented individuals working in the subscription television industry. The Leadership Forum provides participants a chance to share experiences, get to know peers working outside their organisation, and spend time with senior industry leaders.