The years 2010 and 2011 saw more sport, more news and more consolidation of the maturing subscription television industry.
In 2010 Foxtel covered the Vancouver Olympics on four channels, Foxtel and Telstra broadcast the Olympic Winter Games on smart phones, and the Delhi Commonwealth Games filled six HD channels. Foxtel broadcast a Socceroos match in 3D, the first broadcast of its kind in Australia.
Meanwhile, the pre-eminence of Sky News in political reporting was acknowledged during the high profile 2010 federal election won by new PM Julia Gillard, with ALP pollster Rod Cameron saying pundits “won’t go to the ABC, they’ll go straight to Sky News”.
Foxtel launched an internet TV service, Foxtel On Demand, which delivered shows and movies over the internet direct to subscribers’ set top boxes.
Fetch TV entered the market in 2010 with a subscription television service operating over ADSL2+ networks and sold by Internet Service Providers as a value add.
In winter the following year Foxtel announced plans to take over Australia’s number two platform, Austar, creating the nation’s first truly national operator.
Politically, the industry’s hopes for media reform were dashed when a comprehensive review of technology convergence failed to result in legislative change.
Subscriptions reached nearly two million, reaching an audience of more than five million Australians.