FACTS & FIGURES
ASTRA monitors subscription television industry statistics to ensure the most current information is available to our members and others working within the industry. To download individual graphs, right click on the icon and choose from the menu provided.
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Subscriber numbers have steadily increased since subscription television first commenced in Australia in 1995.
In 2010, 7 million people or 34% of the Australian population have subscription television.
FOXTEL and AUSTAR are major forces in the Australian broadcasting landscape. Subscriber numbers continue to expand leading to sound revenue growth and increased industry development.
Share of viewing continues to increase each year and is currently: 60% in STV homes, 24.8% in Metro and 22.8% in Regional.* By comparison, commercial television share of viewing has steadily decreased over this period.
*Year-to-date as of 4 April 2010, Sun-Sat 2am-2am, based on overnight data current week/consolidated all other weeks. Sources: OzTAM (NatSTV, MTV) & Reg TAM (RTV).
Advertisers recognise the value of STV and revenues continue to increase even in tough economic conditions. In fact, STV advertising revenue continued to grow through 2009 while the advertising revenue of all other forms of traditional media declined. STV total ad revenues in 2009 (Jan-Dec 2009) were $333 million, a 5% increase from 2008. In comparison, commercial television networks saw a revenue change of -8% for the calendar year.
Sources: Ernst & Young Report, 23/2/2010 (STV) and FreeTV Press Release, 29/1/2010.
While STV continues to expand in Australia the subscription rate of 29% of Australian homes is relatively small in comparison to the United States where STV services have been established since mid-1970.
