FACTS & FIGURES

ASTRA monitors and analyses trends affecting the industry in Australia on behalf of its members. Statistics are regularly updated to keep members informed and to assist members and advertisers with forward planning decisions.

1/3 of Australians have STV Total People, 2am-2am Metro Markets STV & Commercial TV Networks' Share of All-TV 1994-2009 Total People, 2am-2am Metro Markets
STV Advertising Revenues continue to grow... Percentage Growth Main Media Penetration of Satellite/Cable Services

Subscriber numbers have steadily increased since subscription television first commenced in Australia in 1995.
29% of Australian homes now have subscription television. In 2009, 6.2 million people or 34% of the Australian population have subscription television.

FOXTEL and Austar are major forces in the Australian broadcasting landscape. Subscriber numbers continue to expand leading to sound revenue growth and increased industry development.

Since 1996 STV share of viewing has increased to 23.5%. In comparison, commercial television share of viewing has steadily decreased over this period.


Advertisers continue to recognise the value of STV with revenues continuing to increase even in tough economic conditions.
 In fact, STV advertising revenue continued to grow through 2009 while the advertising revenue of all other forms of traditional media declined.

While STV continues to expand in Australia the subscription rate of 29% of Australian homes is relatively small in comparison to the United States where STV services have been established since mid-1970.