spotlight

ASTRA Spotlight Events provide a forum and resource for ASTRA members to gain access to expertise, knowledge and insight on different topics and issues, from marketing and publicity to programming, research and technology. The events aim to educate both new subscription television (STV) professionals as well as seasoned veterans, around the ever changing and growing STV environment. Events are open to all ASTRA member channels and platforms. RSVP is essential to admin@astra.org.au

NEXT EVENT: COMING SOON

Previous Events

STV 101: 11 August 2010

This event is designed for those who are new to subscription television as well as people wanting more detail about some of the core elements and metrics of the business. Our speakers will present on three key areas on which success is measured: distribution, audience and content, providing a basic framework from which to understand our exciting and growing industry. Speakers include Deanne Weir, Group Director Corporate Development, AUSTAR, Ian Garland, Managing Director, Multiview Analytics, and Brian Walsh, Executive Director, Television, FOXTEL

Award Winning Campaigns: 17 May 2010

An opportunity for ASTRA member channel marketers and publicists to have an inside look into ASTRA Industry Excellence Award winning campaigns: hear directly from the marketers about campaign objectives, development, creative process and indicators for success, as well as from the judges who voted on the campaigns.

Digital Tracker Update: 7 April 2010

In September 2008, the Department of Broadband, Communications and the Digital Economy (DBCDE) commissioned Newspoll to undertake research into Australian households’ readiness for digital television (Digital Tracker). The fourth quarterly survey was conducted in October to December 2009, and relevant highlights will be presented.