STV in Australia

Australia provides a unique media and communications landscape due to its size and relatively small population. It is the sixth largest country in the world by land mass and the largest island on earth.

In Australia, technological, demographic and economic change continues to drive the country forward.

People, Media & Communications

Population: 21.9 million
Median age: 37
Occupied dwellings: 8+ million
People per dwelling: 2.65
Household television ownership: 98% of the population
Subscription TV subscribers: 34% of the population
IPTV providers: Less than 5
Average time watching TV each day: 180+ minutes
Average time watching subscription TV a day: 65+ yr olds – 349 minutes, 55-64 yr olds – approx 280 mins, 40-45 – approx 200 mins
Mobile phone ownership: 22.12 million (more than one mobile for every person)
Internet subscribers: 8.4 million
Broadband Internet Subscribers: 7.3 million

Broadcasting & Narrowcasting

Subscription television providers: FOXTEL, AUSTAR & OPTUS, SelecTV, TransAct
Commercial TV networks: Nine Network, Network Ten, Seven Network
Regional TV networks: Prime Television (affiliated with Seven), Macquarie South Cross (affiliated with Ten), WIN Media (affiliated with Nine) and Imparja Television
Public broadcasters: ABC & SBS
Community television: 82 licensees
Open narrowcasting services: 1,764 licensees

Digital television & National Broadband Network (NBN)

  • STV digital commenced 2004
  • FTA digital television commenced 2001
  • NBN commencing build 2010
  • STV 100% digital migration completed 2007
  • Analogue spectrum switch-off date pending 2013
  • NBN due for completion pending 2017

STV Demographic Statistics

  • 44.5% of STV homes have more than three televisions per household.
  • The highest proportion of STV subscribers (35.5%) live two person households.
  • 73% of grocery buyers from STV households are female and 39% of those are aged between 25 and 49.

Sources:
Australian Bureau of Statistics, www.abs.gov.au
ACMA Communications Report 2007-08, www.acma.gov.au
OzTAM Universe Estimates Quarter 1, 2010, www.oztam.com.au
Full Circle Media, www.fcircle.com.au
Multi Channel Network, www.mcn.com.au