Paul MacGregor

Paul MacGregor

My current job is.. leading a brilliant team of marketers, strategists, producers and designers. So, if you ever need a lightbulb changed, we’ll not only tell you who will change the lightbulb, but explain their motivation for doing it. We’ll then design the lightbulb, create a campaign to explain why it’s the best lightbulb in the world, and then film branded content series to uncover the true story behind the lightbulb. All sponsored by Beacon Lighting.

My first job was… Abattoir Assistant. I walked in a chirpy 14 year old boy and walked out a vegetarian.

At school I was known for… my mad YoYo-ing skillz. I was on Saturday morning TV and everything.

The TV show I can’t miss is.. Ray Donavan. I really want to be Ray. (I’m nothing like Ray).

My secret guilty pleasure is.. The Great Pottery Throwdown. Best show on TV. It’s got everything; clay, pots, competition, laughs, pots, tears, pots and they BURN stuff!

It’s not cool but.. I eat all the snacks in the team pod. They keep telling me it’s not cool.   

Friends say… my wife is much nicer than me.

The new TV show I’d like to commission is… A show about Australian craftsman; think Restoration Man told through the eyes of the tradesman. Whether it be stonemasons, carpenters, electricians or plumbers, the programme showcases the experts in their field and shows how they are advancing their craft. I’m happy to be the presenter. With my YoYos.

The thing I most love about our industry is… the intersection between great content and powerful marketing. It creates a spark which wins over people’s hearts and minds and makes them think, act or react differently. It’s the alchemy of the 21st century.