Australian subscription television Industry increases investment in Australian economy to almost $3bn

In FY22, the Australian subscription television industry contributed $2.78bn in value to ensure a thriving Australian economy. The figure, which is up 17.4 per cent year on year, includes direct and indirect investments* and represents more than one third (37%) of the total economic contribution of the Australian broadcast industry.

The analysis, compiled by Deloitte Access Economics, also found that the industry contributed 16,000 equivalent full-time jobs.

Other findings include:

  • 764 million hours of subscription TV content were viewed by Australian subscribers.
  • More than 20% of content distributed by subscription providers was developed in Australia, capturung 31% of all viewership hours.
  • One in five Australians watch subscription television in any given week, while three in five use multiple subscription video services.

The full report can be viewed here.

* Direct value captures wages of jobs within the industry as well as the gross operating surplus of the industry’s own operations including the management, production, programming and broadcasting of media content. Indirect captures the upstream economic activity created by industry purchases of intermediate goods and services to complete these operations.