Subscription television represents one-third of the Australian broadcast industry, contributing $2.9bn to the national economy

In FY24, the Australian subscription television industry contributed $2.9 billion¹ to the Australian economy, representing one-third of the total contribution of the Australian broadcasting industry².

The analysis, completed by Deloitte Access Economics, also found that the subscription television industry contributed 17,000 full-time equivalent jobs³ during this period.

Other findings include:

• 1.1 million hours of subscription television content was distributed in FY24, up 31% from 2022.
• 91% of Australians watch online video content in any given week, with those aged 35+ driving increased viewership.
• Viewing of paid subscription streaming services has risen dramatically from 29% in 2017 to 69% in 2024, with the average number of subscription services used increasing from 3.6 in 2023 to 4.3 in 2024.

The full ASTRA FY24 Economic Contribution Report can be accessed here.

¹Includes a direct contribution of $1.07bn and indirect contribution of $1.787bn.
²Includes subscription TV, free to air television and radio.
³Includes a direct contribution of 2,174 FTE jobs and indirect contribution of 15,048 FTE jobs.