October 2014 - Have viewing habits really changed?


Gone are the days when audiences sat and watched the small TV offering that was served to them. STV audiences are spoilt for choice, not only in the content they are offered but how they watch their favourite programs. 

ASTRA and OzTAM are working to accurately track new behaviours, attitudes and motivations of our valued customers. Come along and hear from the leaders off the latest research.

Tuesday, 28th October

Swissotel, Maple Room, 68 Market Street, Sydney

8.45am - coffee 
9.00am - presentation
10.30am - finish 

Please note this is a FREE event for staff and members of the Australian Subscription Television industry


Doug Peiffer - Chief Executive Officer OzTAM 

Doug will discuss how Australian TV viewing patterns are evolving and how OzTAM is measuring changes in TV viewing.

Doug Peiffer is CEO of OzTAM, Australia's official source of television audience  measurement for the five mainland capital cities and nationally for subscription television. He has more 25 years of experience in television audience measurement and research, with  particular expertise in its use in advertising strategy and business development. Doug began his media career installing people meters for Nielsen Media Research in the US. Over a 12-year period he worked his way up to establish and run television ratings  operations in several Latin American and Asian countries. His tenure with Nielsen included the roles of Vice President of Media Services Latin America and Managing Director of Media Services in Singapore.

 In 1998 Doug joined TNS Media Australia as Joint Managing Director, where he led TNS’s bid for the Australian television audience measurement contract.

 In 2001 he became General Manager of Strategy, Integration and Research for Australian national commercial television broadcaster, Network Ten. During his time with TEN, Doug was responsible for all research activities for the Network and worked closely with the sales and program development teams.

He joined OzTAM as Chief Executive Officer in December, 2010, where he works closely with OzTAM's clients - which include television networks, media agencies, advertisers and program producers - to help them make full use of OzTAM ratings data in their planning and forecasting decisions. He is also driving the expansion of OzTAM's ratings service to include measuring and reporting viewing of internet-delivered broadcast TV content.

Doug is a founding member of the NSW Information and Privacy Advisory Committee, established to provide expert advice on matters of privacy and access to government information.

Murray Love - MCN Insights and Analytics Director

Murray will detail what all this means for STV.

Murray Love is MCN’s longest serving executive, celebrating his 15 year anniversary this year.  Murray started with the company in 1999 as a Senior Research Analyst, and was appointed to Research and Strategy Director in 2008, becoming MCN’s  Insights & Analytics Director in 2010, tasked with leading the Multiview project. 

 Multiview is a large scale TV audience measurement panel, utilising return-path-data from 110,000 homes to deliver comprehensive consumer insights.  Multiview has entered into a long-term partnership with Quantium to deliver insights, based on  “actual” consumer behaviour.  MCN’s multi-million dollar investment in Multiview is driving business success for Foxtel, Subscription TV Channels and MCN advertisers.  MCN advertisers can now draw on Multiview insights to more precisely reach their  key consumer segments, enabling more efficient media buying through mass targeting.