ASTRA SPOTLIGHT EVENT – Consumer Marketing for 2016
Date: Wednesday 16 March, 2016
Location: Swissotel Sydney, 68 Market Street, Sydney NSW 2000
Time: 8.30am - Coffee
9.00am - Presentation
10.30am - finish
Straight off the back of launching a major new Sports campaign, Foxtel is launching another new brand marketing effort to champion the rest of its content offering, including the benefits of watching anytime, anywhere.
Speakers include:
Carly Loader – FOX SPORTS Director of Marketing and Communications will present what she needed from the sports campaign and how it integrated with FOX SPORTS strategy. Bio
Ellen Baron - CEO Ruby Cha Cha, will present results and insights that directed the message and creative of these major projects. Bio
Robert Farmer, Foxtel’s Director of Content Marketing, run through the details of this campaign and explain where this campaign fits within the content marketing strategy for 2016.Bio