Ellen Baron

Ellen Baron - CEO and Founding Director, Ruby Cha Cha

Ellen is the CEO of Ruby Cha Cha which she founded in 2008. Ellen has two key streams of expertise: consumer psychology and brand development. She is one of Australia’s leading qualitative researchers, with a pragmatic approach to semiotics, ethnography and online qual that clients really understand.  She has a background as a psychologist who worked on a PhD on addictive behaviours, namely the nexus of alcohol and gambling and has more recently travelled the world understanding consumers in countries like the US, UK, Mexico, Germany, Malaysia, Sri Lanka and Chile to name a few. She has specific expertise in TV, being an addict herself but also, health and wellbeing,  finance, travel and a special interest in 50+ consumer populations